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BRAND COMMUNICATION
日期:2013-04-11
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Following three innovation prizes in succession, Maschinenfabrik Reinhausen (MR) has now also been recognized for its new brand communication strategy. MR won the hotly contested prizes in two categories in the renowned creative BoB Best of Business-to-Business Communication Award (communication for industrial products).
A gold BoB was awarded for the new, cross-media brand campaign with its uniform communication strategy across several channels. The MR strategy was developed in collaboration